HSBC – Feature Lighting & Signage
client
HSBC & Built
Title
HSBC - 333 George St
architect
artist
location
Sydney CBD, Australia
expertise
Lighting, Digital & Immersive / Signage
design firm
curator
The HSBC Logo was developed in 1983 by the design firm Henrion Ludlow and Schmidt. The red colour symbolises strength, prosperity, and good fortune — important values in both Western and Asian cultures, especially significant to HSBC’s early presence in Hong Kong and China.
This design of this lighting feature takes its cues from this.
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