The District Docklands – Wayfinding
client
Ashe Morgan & Conversion Partners
Title
The District Docklands
architect
artist
location
Docklands, Melbourne, Australia
expertise
Wayfinding, Signage & Rebranding
design firm
curator
Rebranding a precinct for major Impact.
The Docklands has recently revitalised it’s Harbour Town precinct into a new lifestyle destination called The District Docklands. It will contain new international retail brands, state-of-the-art entertainment, and vibrant dining and fresh food options.
8th Wonder was engaged by Conversion Partners to provide wayfinding and strategic services including site analysis & recommendations, brand translation and a digital strategy. We subsequently designed and delivered a complete signage suite, and are involved in ongoing developments at the site.
Concept
- Research
- Architectural Analysis
- Brand & Theme Translation
- For & Material Exploration
Design Development
- Allocation Plans
- Messaging Schedule
- Signage Suite Design
- Form & Material Exploration
- Council Development
- Application
Digital Strategy
- Alignment of masterplan & creative programme.
- Promote creative engagement with contemporary digital art.
- Content development planning.
- Incorporating opportunities for commercial development.
- Identify hardware, systems and structures required for implementation.
- Identify costs of set up and operation.
Market Fresh precinct & Carparks
- Revised design language for Fresh Precinct.
- Alignment of masterplan & creative programme.
- Promote creative engagement with contemporary art across each of the carpark levels.
- Content development planning.
- Identify hardware, systems and structures required for implementation.
- Identify costs of set up and operation.
- Implementation.
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