QANTAS – Wayfinding, Signage & Rebranding
client
Qantas
Title
Qantas Rebrand
architect
artist
location
Australia Wide
expertise
Wayfinding, Signage & Rebranding
design firm
curator
Rebranding an Australian Icon.
Qantas have recently evolved their brand identity. 8th Wonder were chosen to develop the brand translation from brand guidelines through all signage touchpoints across Australia’s airport terminals.
Our design team worked closely with Qantas to execute the new brand application, translate the logo from the guidelines through to all signage types using various materials, finishes and applications. We audited and reviewed all branded assets within all of the airports, developed the signage documentation and specifications for each of the various sign types and ensured a clear and engaging brand overlay was achieved.
Concept & Design Development
- Research
- Architectural and Site Analysis
- Brand & Theme Translation
- Form & Material Exploration
- Prototypes
Strategy and Experience Design
- Airport site analysis and Strategy
- Customer Journey Mapping
- Touchpoint analysis and recommendations report
- Signage Suite Design
- Signage Guidelines
Documentation & Implementation
- Form & Material Specification
- Engineering
- Prototyping
- Technical Construction Documentation
- Production Files
- Manufacture & Installation
- Project Management
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